When we started our research in September of 2009, We were shocked in at the rising number of crashes and fatalities caused by texting while driving. At the same time we learned that NH was implementing a texting ban in January 2010. We knew we wanted to be part of the solution. That’s when we came up with our own campaign ‘Don’t DUIT™’. The acronym DUIT™ stands for:
The New DUI –
Driving Under the Influence of Texting
We learned that DUIT™ is as dangerous as DUI – and more people are texting than drinking and driving. Studies show that 70% of teens admit to texting while driving even though they know it’s dangerous.
We designed the Don’t DUIT™ campaign to reach our goal of making everyone in NH and the nation aware of how dangerous DUIT™ is.
We met with the chairman of NH’s House Transportation Committee to share our Don’t DUIT™ campaign. He is supporting our efforts and has given out Don’t DUIT™ buttons and has shared the Don’t DUIT™ message on a regional TV show. Even NH’s Governor John Lynch has given us his support.